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HK Listing Company

Kenfair International (Holdings) Limited
(Stock code: 0223)

Listing Date:

10 April 2002

Offer Price:

HK$1.00 per share

Par value:

HK$0.01

No. of Shares under the offer :

72,000,000 Shares

No. of Shares under Placing:

57,600,000 Placing Shares

No. of Shares under Public Offer:

14,400,000 Shares

Market Capitalization:

HK$180 million

Sponsor:

Baron Capital Ltd

Chairman:

Mr. Ip Ki Cheung

Fund Raising

HK$72 million

Major Shareholder:

  • Ip Ki Cheung - 30% interests
  • Cheung Shui Kwai - 18% interests
  • Chan Siu Chung - 12% interests

Company Subsidiaries:

  • Polonius (100%): property holding
  • Kenfair Publications (100%): advertising services and publication of trade show and exhibition booklets
  • Kenfair International (100%): organising trade shows and exhibitions in Hong Kong
  • Kenfair (Overseas) (100%): organising trade fairs overseas

COMPANY OVERVIEW

The Group is principally engaged in the organisation of trade fairs, trade shows and related activities to promote and facilitate trades between international buyers and manufacturers, particularly Asian manufacturers. Every year, the Group organises the Asian Gifts Premium & Household Products Show, the first of which was held in October 1999, and the Hong Kong International Toys & Gifts Show, the first of which was held in October 1992. Since 1993, these two trade shows have been held concurrently at HKCEC in Hong Kong in October every year and are proposed to be held annually.

The Group also organises the Asia Expo, which is proposed to be held annually in London, the UK. The first Asia Expo was held in February 2001 and the second in February 2002. In addition, the Group sells advertising spaces in the fair catalogues of the Hong Kong Internationsl Toys & Gifts Show and the Asian Gifts Premium & Household Products Show which are published by the Group. Participation fees are charged to exhibitors based on the size and the design of the exhibition booths they occupy. The Group provides customised booth design services to exhibitors and has its own customer service department to handle general enquiries from exhibitors and buyers.

The Group also provides travel and accommodation arrangement services to exhibitors and buyers. The Group invites most visitors attending the shows with free admission to the shows. Entrance fees are charged to those visitors who attend the shows without an invitation.

Besides the October Shows and the Asia Expo, the Group has also organised other trade shows including the Hong Kong Autumn Fair held in October 1995, the Hong Kong Spring Fair in April 1996 and the Asian Consumer Electronics Show held in April 1998.

MARKET POTENTIAL

The October Shows in Hong Kong provide a large, consistent and stable income for the Group. The success of the first two Asia Expos indicates that the Group's business model can be applied to trade shows of a different nature and outside Hong Kong. The Group will seek to build on these successes to develop new shows both locally and overseas. In addition, the Directors believe that China's accession to the WTO will present a great opportunity for the development of the trade show and exhibition industry in the PRC.

COMPETITIVE ADVANTAGES

The Directors believe that the success of the Group is attributable principally to the following strengths of the Group:

  • Proven business model
  • Industrial expertise
  • Large database of exhibitors and buyers
  • Focused sales and marketing efforts

RISK FACTORS

  • Reliance on the October Shows
  • Seasonality of the business
  • Reliance on major venue provider and suppliers of exhibition-related facilities and services
  • Reliance on databases of exhibitors and buyers in the toys and premium gifts industries
  • Reliance on a major customer
  • Intensive preparatory works and advance cash payment required for organising exhibitions
  • Competition
  • Low entry barrier

FINANCIAL RECORD

¡@

Year ended 31 Mar 1999 (HK$'000)

Year ended 31 Mar 2000 (HK$'000)

Year ended 31 Mar 2001 (HK$'000)

7 months ended 31 Oct 2001 (HK$'000)

Turnover

53,949

101,431

150,333

145,195

Operating profit

10,446

38,841

48,778

66,889

Net profit

8,533

32,320

39,546

55,350

Total assets

32,500

54,023

62,113

66,950

Total liabilities

33,339

47,542

67,086

51,073

Total equity

(839)

6,481

(4,973)

15,877

FUTURE PLANS

The Directors have identified the following major areas which they believe would offer potential development opportunities to the Group:

  • Expansion of existing trade shows
  • Development of new shows
  • Development of the PRC market
  • Business development ' the Group intends to explore opportunities in the booth fabrication business.

PROFIT FORECAST FOR THE YEAR ENDING 31 MARCH, 2002

Forecast consolidated profit after tax but before extraordinary items

Not less than HK$45 million

Forecast earnings per share:

¡@

Weighted average

HK$0.3125

Pro forma diluted

HK$0.25

USE OF PROCEEDS

The net proceeds from the share offer, after deducting the related expenses, are estimated to amount to approximately HK$42 million. The Group at present intends to apply the net proceeds as follows:

Expansion of existing trade shows

9.5%

Development of new shows

19.0%

Development of the PRC market

9.5%

General working capital

62.0%

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