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HK Listing Company

Chitaly Holdings Limited
(Stock Code: 1198)

Listing Date:

15 May 2002

Offer Price:

HK$1.00 per share

Par Value:

HK$0.1 each

No. of Shares under the offer :

57,500,000 shares

No. of Shares under Placing:

51,750,000 Placing Shares

No. of Share under Public Offer:

5,750,000 Shares

Market Capitalization:

HK$230.0 million

Sponsor:

Kingston Corporate Finance Ltd

Chairman:

Mr. Tse Kam Pang

Fund Raising

HK$57.5 million

Major Shareholder:

  • Mr. Tse Kam Pang - 37.5% interest
  • Mr. Lam Toi - 37.5% interest

Company Subsidiaries:

  • Chitaly HK (100%): Investment holdings and trading of furniture
  • Wanliabo (100%): Manufacturing and trading of furniture
  • Umbrella (100%): Trading of furniture
  • Coralview (100%): Trading of furniture
  • Ridecrest Ltd (100%): Provision of quality control services
  • Knollwood Limited (100%): Provision of design services
  • Moffat Ltd (100%): Provision of customer services

COMPANY OVERVIEW

The Group is engaged principally in the design, manufactur and sale of a wdie range of home furniture. The products of the Group are currently sold under the brand name of “皇朝” and ”金騎士” which include bedroom, dining room and living room furniture. The product line of “皇朝” targeting at customers at all ages was launched in August 1998 while the product of ”金騎士” targeting at the younger generation were newly launched in May 2001.

Most of the Group's products were sold to the PRC while the remaining were sold to other areas such as Japan, Middle East, Australia, Taiwan, the United Kingdom and the US. Also, the Group has an extensive distribution network in the PRC, the Group has approximately 295 distributors located at 29 provinces and/ or municipalities throughout the PRC. These distributors are running approximately 360 distribution points of which 222 are specialty outlets operating under the shop names of “皇朝” and /or “金騎士”.

The Group's production facilities , having a gross floor area of about 35,820 sq.m are erected on a site with a total area of about 75,208 sq.m, located in Xin Cun Zhen, Zhengcheng city, Guanzhou, the PRC. The group started to set up the production of facilities in about May 1999 and commenced production of furniture with such facilities in September 1999.

COMPETITIVE ADVANTAGES

The Directors believe that the Group has the following competitive advantages:

  • the in-depth knowledge and extensive experience of the Group's management team in the PRC furniture industry;
  • the Group's commitment and ability to design and develop a wide range of fashionable furniture products, in particular, compete bedroom sets
  • the Group's commitment to and emphasis on the quality of products;
  • the Group's long-established relationship with its major customers and suppliers;
  • the Group's established reputation and successful market penetration of the Group's quality products; and
  • the extensive sales and distribution network of the Group in the PRC.

RISK FACTORS

  • Reliance on key personnel;
  • Reliance on the PRC market;
  • Reliance on major customers;
  • Breach of the mutual understandings and verbal agreements between the Group and its customers who operate the specialty outlets;
  • Availability and price of the raw materials;

FINANCIAL RECORD

 

Year ended 31st Dec 1999 (HK$'000)

Year ended 31st Dec 2000 (HK$'000)

Year ended 31st Dec 2001 (HK$'000)

Turnover

102,823

143,669

164,758

Profit before tax

27,918

31,326

37,615

Net profit

24,443

26,611

32,477

Total Assets

53,527

75,435

98,855

Total Liabilities

33,685

43,982

53,525

Total equities

19,842

31,453

45,330

FUTURE PLANS

The Group at present has three new lines of products ready to be introduced into the market. The Directors are planning to input more resources into the development and launch of such new lines of products so as to increase its market share and enlarge the number of the group's distributors through the attraction of end-user customers form different classes and age groups.

The Directors are optimistic about the future economic development of the PRC, and believe the demand for quality life style will generally increase in line with the economic growth. The Directors are of the view that the Group will benefit from the economic growth of the PRC. With its production plant in the PRC, the Directors consider that the Group is well positioned to capture such increase in demand in the future. In order to increase its market share, the Group intends to further expand its distribution network in the PRC.

Also, the Group intends to upgrade its machinery and equipment and to increase its production capacity through the construction of new factory buildings with new production lines. The Directors believe that the acquisition of more advance machinery will also improve the quality of the Group's products.

USE OF PROCEEDS

The net proceeds from the Placing, after deducting the related expenses, are estimated to amount to approximately HK$33.0 million (based on the offer price HK$1.00 per share). The Group at present intends to apply the net proceeds as follows:

For the construction of a new factory buildings

30.3%

For the advancement and purchase of machinery and equipment

36.4%

For marketing and promotional expenses; and

15.2%

Working capital

18.1%

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