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Dynasty Fine Wines Group Limited
(Stock Code: 0828)
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Listing Date: |
26 January 2005 |
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Offer Price: |
HK$ 1.75 -2.25 per share |
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Par Value: |
HK$0.10 |
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No. of Offer Shares |
300,000,000 Shares |
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No. of Public Offer Shares |
30,000,000 Shares |
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Market Capitalization: |
HK$2100 million-2700 million |
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Sponsor: |
Deloitte & Touche Corporate Finance Limited |
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Chairman: |
Mr. He Xiuheng |
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Fund Raising |
HK$ 525-675million |
Substantial Shareholder:
- Tianjin Investment Holdings Limited-46.5% Interest
Company Subsidiaries:
Grand Spirit Holdings Limited (100%):Investment holding
Sino-French Joint- Venture Dynasty Winery Ltd. (100%):Manufacturing and sales of winery products
Shangdong Yu Hunag Grape Wine Co., Ltd. (65%): Manufacturing and sales of winery products
COMPANY OVERVIEW
The Group is engaged in the production and sale of grape wine products under the Groups trade marks in the PRC. The group produced over 50 wine products since Dynasty’s establishment, which can broadly be divided into four main categories: red wines, white wins, sparkling wines and brandy. The annual production capacity of the Group as at 30 September 2004 was approximately 30,000 tonnes. The Group sells its products in 16 provinces and autonomous regions and hour municipalities directly under the Central Government of the PRC. The Group also exports a small portion of its products to overseas such as the U.S., Macau and Hong Kong. The group s production plants are currently located in Tianjin, the PR. The industrial complex comprises wine processing production machinery, such as crushers, filtration facilities, refrigeration facilities, storage facilities, the bottling and packaging lines and wine cellars.
COMPETITIVE ADVANTAGES
The Directors consider the group’s competitive strengths to be as follows:
- The recognition of the Dynasty " brand name for grape wine products in the PRC
- Expertise and knowledge in the development of the grape wine market in the PRC
- Dedication and adherence to quality control and the production of quality wine products
- Established relationships with key customers and large customer base
- The expertise of Remy Cointreau, an indirect substantial shareholders, in the wine and spirit industry.Remy Cointreau is one of the principal operators in the world wine and spirit markets with a portfolio of well know brands including Remy Martin cognac, the orange liqueur Cointreau and Metaxa brandy.
RISK FACTORS
Reliance on supply of grapes and grape juice
Natural disasters
Reputation and brand name recognition
Trade marks
Reliance on the PRC market
Reliance on key management
Products liability
Preferential tax treatment
Grant and renewal of permits and business licenses
Implementation of business plans and growth strategies
Use of cash flows
Increase production capacity to prepare for an increase in market share
Maintenance of high profit margin
Reliance on sale of red wine products
Reliance on major distributors and customers
Dividends Policy
Non-completion of the Smiling East Acquisition
Absence of building title certificates
FINANCIAL RECORD
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Year ended
31 Dec 2001
(RMB000) |
Year ended
31 Dec 2002
(RMB000) |
Year ended
31 Dec 2003
(RMB000) |
Five months ended
30 Sept 2004 (RMB000) |
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Turnover |
622,302 |
730,500 |
708,571 |
620,913 |
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Profit before tax |
151,157 |
165,908 |
170,380 |
186,574 |
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Net profit |
115,186 |
120,879 |
124,393 |
135,420 |
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Total Assets |
698,654 |
756,010 |
781,439 |
837,350 |
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Total Liabilities |
303,360 |
310,473 |
287,651 |
286,947 |
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Total equities |
395,294 |
445,537 |
493,788 |
550,403 |
PROFIT FORECAST
Forecast for the year ending December 31, 2004
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Forecast profit after taxation and minority interests but before extraordinary items |
Not less than RMB 175.0 million
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Estimate earnings per share basic |
Not less than HK$0.18 |
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Estimate earnings per share pro forma basic |
Not less than HK$0.14 |
FUTURE PLANS
The groups mission is to capture significant market opportunities in the win industry in the PRC and to maintain as one of the PRC leading grape wine producers. The Group’s direct access to the capital markers for equity and/or debt financing as a public company will support the long term strategic planning for the development of the "Dynasty" brand name. By raising funds from the capital markets, the Group will expand its existing production facilities and strengthen its distribution channels in order to cope with competitions in the PRC and to enhance business growth. To attain its mission, the Group plans to execute the following strategies:
- Strengthening the market share of the Groups products by focusing on the "Dynasty” brand name and the high quality f its products throughout the PRC and overseas. The group intends to continue its plan to attract higher end consumers by introducing better quality products.
- Expanding the Groups annual production capacity to approximately 50,000 tonnes by early 2006 and the approximately 70,000tonnes by the end of 2008 by acquiring more land for building industrial complex, constructing more wine cellars and acquiring more wine production machineries.
- Exploring and developing new markets for the Groups products by expanding its sales forces and marketing activities and expanding its sales network by setting up more sales points and representative offices, particular in strategic locations in the northwestern region of the PRC where it currently does not have presence and also in northeastern region of the PRC of the PRC where the Group intends to enhance its presence.
- Build a reliable and solid grape supply base to meet the need of the growing business by further implementing vertical acquisition one of its grape juice suppliers, Tianyang. To expand the Groups market share, the Group also intends to acquire grape wine producers to expand its local and overseas wine production capability.
USE OF PROCEEDS
Assuming an offer price is HK$2.00 per share (being the midpoint of the sates price range of HK$1.75 to HK$2.25 per share, the net proceeds of the share offer, after deducting underwriting fees and estimated expenses payable by the Company in connection with the Share Offer, are estimated to be approximately HK$550 million.
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For expand the Groups production capability |
36.36% |
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To fund partly the establishment of new production facilities |
29.09% |
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To expand the Groups sales and distribution network by expanding its sales force and marketing activities in the PRC |
3.64% |
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For the Smiling East acquisition |
8.55% |
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Provide funding for possible acquisition and complementary wine business and general working capital |
22.36% |
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